Top picks for London Cocktail Week 2017Thu 09 2017 | admin
The UK’s biggest drinks festival is set to send shockwaves across London next month as its extensive rota of masterclasses, distillery tours, popups, parties, tastings, workshops and paired meals packs out the capital once more.
Returning for its eighth year, London Cocktail Week (LCW) will take place from 28 October, championing the bars, brands and beverages that constitute London’s vibrant spirits scene.
The Cocktail Village at Old Spitalfields Market remains the epicentre of LCW. Playing host to the festival for the third year running, and bigger than ever, the site offers an immersive maze of popup bars and food vendors exhibiting in trucks, barrels, bicycles, and just about any other guise you can think of, as well as live music performances and interactive experiences.
At the DrinkUp.London bar, which lies at its heart of the Village, some of London’s most exciting culinary vendors will join forces with spirits producers to deliver a ‘sip and snack’ experience as part of a renewed focus on cocktail and food pairings.
LCW is also set to launch The Bartender Edit, a free seminar space and industryonly popup bar next to The Cocktail Village that will focus on the topics and trends that matter to the UK bar industry.
To finetune the programme, the Edit team has toured the country to discover precisely what bartenders want to hear about. The final agenda has been selected by a panel of industry professionals and is free from branded messaging.
The Bartender Edit will also facilitate transport for bartenders from major cities and provide a social forum for them to find accommodation, guest shifts and tickets to events during the festival.
The festival has also gone digital for 2017 – by downloading the DrinkUp.London app and flashing a pass personalised with their own photograph, imbibers will have access to each bar’s drinks offering.
In a bid to support and accelerate the growing trend towards mindful drinking, LCW is encouraging partner bars to develop a low-alcohol cocktail alongside their £6 signature serve.
Cocktail fans will also be able to view and locate the closest participating bars to their location, from Soho to Shoreditch and everywhere inbetween, making discovering those cocktails all the more easier.
“We are proud of London Cocktail Week’s position as the biggest cocktail festival of its kind in the world and can’t wait to present this year’s incredible activations to our eager guests,” said festival director Siobhan Payne.
“For 2017, we’re making some very exciting changes, not least of which is going digital. So no more wristbands and no more queuing – everything will live on our guests’ phones.
“We predict this will open up LCW to even more cocktail lovers – in 2016, our consumer numbers grew by 50%, with 22,000 purchases of festival passes, and we hope to continue that success this year.”
Meanwhile, a handful of partner bars have put together a selection of unique offers for digital pass holders, ranging from cocktail and dessert pairings to threecourse meals.
From amateur to expert, there’s an event for everyone at London Cocktail Week 2017 – click through the following pages for our top picks, in chronological order.
A digital pass costs £10 and is available from londoncocktailweek.com.