Are you looking to start your career as a Mid-Level Data Strategy Consultant in London - Analytics & Cloud Computing Expertise in London? VML MAP is currently hiring local talent for this Mid-Level Data Strategy Consultant in London - Analytics & Cloud Computing Expertise role!
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, advanced analytics, and AI? Join our team as a Data Strategy Consultant and help our clients transform their marketing data capabilities to deliver tangible business impact!Â
What will your day look like?
As our new Data Strategy Consultant, you will join our growing team of CRM & marketing data experts. Here, you will help our clients collect, analyse and activate 1st-party and 3rd-party data at scale to create impactful customer experiences that drive measurable business results.  You will help to propose, design and deliver solutions that support customer insights, audience activation, personalization and measurement of marketing performance.Â
More specifically, your tasks will include:  Â
Customer Data & Audience StrategyÂ
- Convert business and marketing objectives into actionable audience strategies and frameworks at both global and local levels.Â
- Establish reusable audience taxonomies, segmentation logic, and eligibility requirements.Â
- Identify necessary data elements and align them with existing platforms such as DWH and MartechÂ
Experimentation & Measurement FrameworksÂ
- Develop standardized methodologies for holdouts, control groups, test design, and KPI definition, including incrementality and consent value.Â
- Create reusable templates for test briefs and result reporting.Â
- Collaborate with analytics and operations teams to execute initial tests and implement a scalable experiment model.Â
Technology & Data Architecture EnablementÂ
- Translate marketing requirements into solution patterns for critical use cases for activation and measurement and help create clear specifications for tech and data specialists.Â
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This Mid-Level Data Strategy Consultant in London - Analytics & Cloud Computing Expertise position is a fantastic opportunity to join the team at VML MAP. Apply today via Placed!