Are you looking to start your career as a Head of Digital Marketing - London, SEO & Paid Media Strategy in London? Broadwick is currently hiring local talent for this Head of Digital Marketing - London, SEO & Paid Media Strategy role!
Role: Head of Digital Marketing (Broadwick Spaces & Services)
Reports into: Marketing Director
Location: Canary Wharf, London
Contract Type: Full Time, Permanent (42.5 hours per week)
Who Broadwick are:
Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.
Broadwick believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Their history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on their growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Landing Forty Two, Exhibition London, Control Room A and Magazine London.
Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.
Who Broadwick Spaces are:
Broadwick Spaces is the division responsible for the ownership, management and operation of a growing portfolio of hybrid venues designed for both cultural and commercial use. These spaces host a broad spectrum of activity, from music shows and fashion events to brand activations, filming, exhibitions and large-scale corporate gatherings.
Spaces & Stories sits within the division as a specialist agency, focused on venue sales, client relationships and curating standout events across the portfolio.
Who Broadwick Services are:
Broadwick Services is a diverse collective of businesses, each comprising specialist teams that excel in their respective fields. With a rich history rooted in supporting some of the events industry’s most iconic brands and prestigious events, Broadwick Services has established itself as a leader in delivering top-tier production services, world-class entertainment, talent management, and staffing solutions, along with expertly crafted set fabrication and temporary structures.
Our team:
We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.
What we’re looking for:
The Head of Digital Marketing will lead the digital ecosystem across the Broadwick Spaces and Services portfolio, ensuring every channel is held to a clear commercial standard and digital investment translates directly into qualified leads and revenue.
Paid media is the engine of our lead generation and this role carries full strategic and commercial ownership of how that budget is deployed and what it returns. Alongside paid, the role spans SEO, AI search optimisation, website performance, digital analytics and CRM strategy, with accountability for building an infrastructure that supports consistent pipeline flow and long-term commercial growth.
The role also plays an important part in supporting and amplifying the Broadwick brands, ensuring digital channels communicate the distinct identity of each venue and service with consistency and quality across every touchpoint. You will lead a high-performing digital function, working closely with the Marketing Director, Sales teams, and wider Marketing team to align digital activity with commercial priorities across the portfolio.
What you’ll be accountable and responsible for:
Paid Media and Performance
- Lead paid digital media strategy and execution across paid search, paid social and programmatic for both B2B and B2C funnels.
- Own media budget allocation ensuring spend is directly tied to revenue outcomes, with clear ROI and attribution reporting presented to the Marketing Director and key stakeholders.
- Set performance benchmarks, track cost per qualified lead and cost per acquisition across all venues and services, and drive continuous improvement in paid media efficiency.
- Drive conversion rate optimisation across digital funnels, including landing page performance and enquiry flow.
- Build and maintain always-on lead capture infrastructure to ensure a consistent flow of qualified leads to the Sales team.
- Manage agency partners and paid media suppliers, ensuring best-in-class execution, innovation and value.
Search, Discoverability and Website Performance
- Own the search and discoverability strategy across SEO, AI search optimisation (AEO) and emerging discovery channels, ensuring all venues and services are visible where audiences look and how they look.
- Oversee websi
Benefits
- Remote Work
- Flexible Hours
This Head of Digital Marketing - London, SEO & Paid Media Strategy position is a fantastic opportunity to join the team at Broadwick. Apply today via Placed!