With the World Cup just around the corner and the festive season right on its tail, how can service sector employers gear up for the seasonal boom? ⚽🎄
It’s been a lively summer and it’s about to be an even livelier winter. Taking up approximately 7% of the UK’s workforce (Financial Times) , the catering and hospitality sector is certainly popular. It’s safe to say that hospitality services are already in demand, and it is no surprise that during the festive season employers see an even greater need.
But with two huge events on the horizon this 2022, the World Cup and Christmas, predictions for this year are seeing record numbers.
According to an article by Morning Advertiser, the popular hospitality booking platform DesignMyNight has “claimed to have taken a record number of bookings to watch the men’s FIFA World Cup with more than 10,000 recorded searches, up 30% in the past month, for ‘hospitality venues hosting World Cup screenings’ five months ahead of the first match.”👀
A study from last year showed a large increase in job vacancies around the Christmas period, with the biggest seasonal employers hiring for over 130,000 additional staff in Winter (HR News) – the majority of these being service sector businesses. This number is estimated to increase in post-pandemic 2022’s festive season as more businesses open their doors for Christmas.
So with these figures in mind, how can employers really prepare? Here we lay down some vital tips.💡
Invest in your marketing and make it fun!
At a crucial time when demand is high, it can be tough getting the right staff on board so pay extra attention to how you market yourself to potential candidates.
Often an employee’s most memorable times at work are during big events. In your recruitment efforts, keep this at the forefront of your mind. While important events such as Christmas or the World Cup are certainly busy, they can also be great fun.
So, be sure to start building the hype up across your job ads, your website and on your social media. The thought of working demanding shifts can be daunting, so make sure prospective employees know they’ll have fun while they’re at it. Shout about how you’ll get the music playing, the decorations up, and even plan a fun competition for staff. For example, you could offer a free bottle of wine for whoever generates the most sales, or you could have a staffroom mince pie tasting competition. Whatever you offer, it’s vital you promote it in your job descriptions with personality – fun job ads attract fun people!😎
Not only this, but creating an enjoyable atmosphere means many existing staff will want to work on these days for the following years. It’s a small detail that will make a huge difference to your business.