Build an employee-focused culture
Companies that attract and retain the best employees are those who think in terms of what employees want and need.
Consider what you can offer employees. Employees value work-life balance. They appreciate it when you offer flexible work schedules, for instance. Candidates and employees also appreciate career opportunities like on-the-job training and potential promotions.
The good news is that jobs in the service sector generally allow you to build this culture easier than other sectors. It comprises very people-focused industries, involving great communication, customer service and teamwork skills.
You could start by building a candidate persona. The first step to reaching the right candidate is understanding who they are. Candidate personas are a semi-fictitious profile of your ideal candidate. The practice is borrowed from sales and marketing, who use personas to understand those they are marketing or selling to, therefore better tailoring and targeting their efforts.
Build your persona with help from your employees and potential candidates. Get them involved with the process and ask them questions to find out what the general theme is amongst employees. This will not only help you market your brand easier to attract the best talent, but will help your HR team have a clearer understanding on who’s not suitable.
The more value you can bring to your employees, the more likely you are to be rewarded with high productivity and low turnover, and the best candidates eager to jump on board.
And you’d be surprised how many companies don’t have this at the forefront of their minds. So utilise this to stand out the crowd. A culture is exactly that – it’s unique – use it as your point of difference!
Do your research and be open to new ways of thinking
The above points are great for helping differentiate yourself amongst the competition. But above all, if you really want to dramatically boost your talent attraction and truly make your brand unforgettable to the best candidates, you’ve got to do your research.
Regularly spend time looking at other job ads for similar companies and industries. How do they engage with their candidates? Do they simply use job boards or do they try out different platforms such as social media or apps? What are the most common benefits and what can you offer that is different to these? What do employee reviews say about them?
The key thing to remember is the return of investment to your recruitment efforts. What may seem like something small. So invest money into an in-house recruiter or brand team, or ensure you’re spending continuous effort each month to research and strengthen your employer brand – and you’ll see drastic results in no time.
Thankfully, the team over here at Placed knows recruitment inside out. With these factors in mind Placed App uses expert knowledge to give employers a platform that enables them to really stand out – using bespoke brand pages, candidate demographics and targeted job ads. Why not give it a try?