Look beyond the CV
Similarly to the previous point, you’ll attract the best talent by viewing your candidates as people with a whole host of skills and useful traits, rather than a piece of paper with qualifications.
It is particularly true for those in the service industry, or sectors that require a great degree of human interaction, whereby personality and soft skills make some of the best employees. Consider how much experience is truly required for the job, and whether you’re already providing adequate training for those who may not have specific qualifications. By ignoring this, you may be missing out on some of your most valuable staff.
And, importantly, if your company does offer great training, state this clearly! Candidates are enticed by training opportunities and the ability to progress, so this can be utilised as a real selling point.
Engage with your Talent Pool
The quickest hiring route may be to simply write a job description, post it on multiple platforms and wait for the applications to roll in. Simple, right?
But there are ways you can engage with your talent pool in advance. Liven up your job descriptions with details, photos and testimonials. Tell your applicants as much as you can and be transparent! Be specific with your expectations, list your salary, highlight your benefits, emphasise your values. You could even add videos, if you have them. When writing your job descriptions, try to imagine you are explaining the job in real life to someone. Remember, great recruitment is a conversation, not a transaction.
Still not sure it matters? According to Glassdoor, 88 percent of hiring decision makers agree that an informed candidate is a quality candidate. This means the best candidates are ones who already know a lot about your company and feel compelled to apply.
On Placed, the top 5 performing brand pages with the most followers are Iceland Foods, Morrisons, Padella, and O2, who all include photos, videos and quizzes and testimonials from staff.
Measure and observe your demographic
Finally, it’s important to take a deeper look at your current demographic. Who are you currently attracting versus who do you want to attract? And how can you tailor your brand image to suit these people?
With a more aligned talent pool, you’ll naturally have more quality candidates to hire from. So whilst looking for your future workforce, don’t ignore your current one, as well as the candidates who are presently showing interest in your brand. It’s also a great way of measuring the diversity of your pool, which is another important factor in creating a strong workplace. After all, racially and ethnically diverse companies are 35% more likely to perform better (McKinsey)
For more info on recruiting and retaining diverse candidates, check out our D&I e-book for employers, here.
Platforms like Placed give you a personalised insights dashboard where you’re able to view your demographic and adjust your brand messaging to attract the best candidates for your company.